Category Archives: digital

Airtel 4G in Coimbatore – a review

digital, Internet, Mobile Advertising, New launches, Product Review, social media, Videos, , , ,

You would be glad to know that Bharti Airtel has launched 4G yes you heard it right 4G in our Covai city. Thats a great speed news since the compelling response Airtel has had from customers in Chennai, Vellore and they will now go spreading the 4G network across rest of Tamil Nadu.

In a world where the Maslow’s Hierachy has been redefined with the access to charging a battery and internet as basic even below the daily needs, it must come as a great relief that 4G is atlast here.

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To give you an idea what 4G can do for you, there is no buffering and imagine downloading 10 movies in half an hour, yes 10 HD movies if you will! Add to that uploading your fav selfies and photographs to the facebooks and instagrams of the world in a flash.

The speeds are F1 paced swwosh and your download is done, this time the coffee will remain as hot as served. Be warned.

Now here is the best part to be a part of this at the same rates atleast initially as I hope so, you get 4G at the 3G rates! Enjoy as much as you can, and all you need to do is walk into an Airtel stores across Coimbatore and ask for a 4G sim and well you need to have a 4G enabled handsets.

Some of the common handsets include, Motorola’s Moto E 4G which can be purchased from Flipkart, don’t forget to get a 500 cashback on the same. Airtel has also ties up with Samsung offering a definite 4G plan along with 4g enabled handsets. It is also reported that Samsung is looking to launch its all new Core Prime 4G mobile smart phone in Airtel 4G markets.

Thanks to Airtel, I was one of the few enlisted to enjoy the power of 4G in Coimbatore. Armed with a 4G wifi dongle that can connect upto 10 devices and a Samsung Galaxy A5 handset and fully loaded data, I set to explore what’s 4G speed all about.

As I write this there is a disclaimer that the infrastructure is in the process of being done and this is a pilot happening and they are trying to make it better may be as you complete reading this piece.

I loved the cute handy design of the 4G wifi modem. It can be on the move for upto 6 hours when fully charged. Being on the power its stays fit.

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Now to the speeds and the overall experience. The moment I got hold of the handset and the modem, the first thing I did was to post it on Facebook and that elicited a response for a Ookla speed test!

And here we go: at two different places in Coimbatore – Veerakeralam some 500 metres off Marudhamalai road in particular is the first picture:

Speedtest.net by Ookla The Global Broadband Speed Test

The result was 6.12 Mbps which meant you could download a 60 Mb file in 10 seconds flat, a 600 mb file in 100 seconds flat!

The second one in a span of two days at Ramanathapuram – Trichy Main Road near Olumbus.

Speedtest.net by Ookla The Global Broadband Speed Test_2

Well the first impression was Wow thats great and on second thought dil maange more! 😛 Need more and today bandwidth is in the gold category where you always need more!

But as for as the videos on youtube and other players it was seamless and there was a initial buffer but once the video started there was no buffering. Downloads of apps and games was superfast, well to be frank I did download, Angry Birds and some Candy Crush stuff to check the speed. Some of the video based apps also worked better in this.

Like I said initial days, and this can be a normal stuff and that is great news, simple because it can only get better from here. Well that’s what people at Airtel seems to be working on getting you better bandwidth and better surfing experience.

I want to thank the folks at Airtel for giving me this opportunity to try out the service at Coimbatore.

Before I close, this is the first installment of the review, await another in a weeks time, and in the meanwhile you want to know what Airtel 4G LTE is all about please click here:  http://www.airtel.in/4g/

Senthilkumar

PS: I had been to Goa and we saw 4G modem work seamlessly across some places where even though the reception was a bit down.

I have been to New Delhi too and that made me really pity Coimbatore but yeah I am sure the folks at Airtel are waiting to give us the same speed. Please DO!  🙂

For those who want to know how fast 4G can be take a look at the screen shot below at an Airtel Store in New Delhi.

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My Airtel App – the go to app for managing your mobile account

digital, Mobile Advertising, Online e-Commerce, Product Review, ,

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The biggest telephone mobile operator Airtel has billing issues which often turns the customer very angry. The customers also have a real problem in the sense that they have to get the real readings and I think this has a solution and they have come with a new app! The most important thing for me is to measure my bandwidth usage and that makes all the bill to be readable and make sure I pay within limits. And if you have an Airtel DTH even that can be used around here and you can pay your bills with a click.

Some of the features which I was impressed are here:

1. Unbilled Usage

The download and installation was breeze and it got my number and was showing the bill straightaway with my due date and the amount to be paid. One of the most important features is this and yes you could also see your unbilled amount and this will help you keep tab on how much you are spending. Probably one of the first features I would recommend. We can look at this part to know what could be the billing

2. My Data (consumption)

This is easily one of the best things which I could also look for being authoritative especially when we have different set of readings from an external app with that of the Airtel own meters if we could say.

GIves you a reading on the usage of the bandwidth on a day to day basis and lets you keep tab of the consumption.

3. Recharge any number

With more than 4 Airtel prepaid numbers in the family this is a great new way to recharge and get well get coupons on every recharge. This will be an easy way to recharge when the charge is out especially when it matters most during travel or when they cannot.

Other features include the using the managed services tab and making request. I think request will have a great response provided that there is a need fulfilled way of looking at it.

The overall interface looks pretty cool with the brand colors making it all more cool in a way.

Shake for offers:

You can go shaking your phone and get amazing offers and if you are online shopper you will be all smiles with the offers on hand. There were a lot of irresistible offers.  You could end up talking for free with the offers available.

You can see more details of the same here: http://www.airtel.in/myairtel

Check for a preview of the app in this video here:

And that ring actually is the real sound when you shake your phone. You will find it pretty cool.

This is available on Google Playstore the android version as of now and iOS is in the works and will soon be available in some time.

I am sure this is an utility app and will be quite useful for us to be on watch with respect to the billing. Any money saved is money earned. And thats possible here with My Airtel App.

Senthil

Digital India in your hands! #DigitalIndia

digital, Events, Internet, Product Review, ,

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Satish has just got into his 9th class and he knows he needs the most important certificate at this point in life. He went to the District information Center, he took the help of the clerk uncle as he called him to fill the form and gave it to him. He was told to come in the evening and pick up the certificate.

Late evening he shows the community certificate to his dad who is surprised that it was so easy and wondering how tough it was for his elder son some 5 years ago. Earlier in the day he had accessed the online registration of his land documents and they were in the pipeline and he was happy he needn’t go around post and pillar to get his details about the property he was considering to purchase.

Come to think of such things, the passport application has become seamless and it was a breeze last week for his nephew who came from the nearby town to appear at the Passport Information office. Surprise the Passport had arrived before he left to his hometown after 4 days  and he picked it up the next day.

The AADHAR card has come to be the center of all this citizen centred initiatives. The neighbourhood colonies are now availing their PDS from the ration shop with such rationing only to be used by genuine users. The GPS and MIS systems in place has now made it easy to track the movement of goods for public distribution and also gets the realtime data so that there is logistics in full control.

Elsewhere the roll out of the GST and computerisation and digitisation of the toll booths and commercial check posts has now made the transport of goods seamlessly possible across the country.

Now even the issuing of license and other RTO works have become online and it’s just very simple with the online systems in place and no touts to work with.

The best part is the IRCTC becoming fast and agile and the booking of tickets becoming a breeze. The ticket booking status has become commonplace with the social added to the ticketing procedure.

The citizens today can keep tab /track of their ward / constituency development activities on their mobile phones. The citizen connect initiative has the financials very clearly marked and the work in progress being very clearly laid out for the citizens to take action if there is a delay.

The police connect data has the details on the policemen responsible for areas and there has been dramatic decrease in law and order issues and also the centralised police database which was long pending has changed the way the police work at the state level and the national level not to mention the way they work at the local level.

The Information highway right from the panchayat level to the prime minister’s office is today very transparent and when it started with the open attendance system it has become all the more accountable for whatever the citizen is paying in taxes.

The centralised Road transport digital initiative has made the e-checkpost work efficiently and also book road offenders without an opportunity  to briber police and the offences are tagged on the social media too making them little conscious of what they are upto.

Now there are no long queues outside  govt offices and the govt is becoming effective digital governance platform with the help of a lot of companies and individuals like Intel and making it happen for the citizens and the govt is now making it easier for the citizens to see the result of their hard work and also see for themselves how their hard earned money as taxes is being spent.

The rural folk are the happiest since now every one has a bank account and that started off the credit revolution to needy individuals and agriculturalists, since they can be given the cash transfer effectively and there is no spill in the value chain especially when it comes to relief and subsidies. This has made the subsidy bill go down drastically since its only the deserving set of people being paid and cutting a whole chain of intermediaries.

Vikas-Jain-Co-Founder-Micromax-Informatics-Debjani-Ghosh-VP-Sales-and-Marketing-Group-MD-Intel-South-Asia-Timothy-Q-parker-VP-Sales-and-Marketing

 

(Unveiling of Digital Skills India in Dec last year. Pic courtesy: http://www.techvorm.com/ )

All these at the village level were achieved through the Intel’s Digital Skills for India’ programme where in the villagers were made ready for the oncoming digital world. Now everyone is getting impacted to the digital India that the Govt wants. The village has become more healthy and more clean with the digital literacy catching up with the villagers and the kids participating in full enthusiasm.

Satish had thought this was all a dream come true since he has always been hearing that in India the corruption will rule forever and for once he was proved wrong and how.

A #DigitalIndia is now a reality and its happening under the aegis of Intel, powering the entire generation… and changing it for the better.

I am sure our people had the foresight when they said ‘Vasudeva Kutumbakam’ so very early and probably digital  is making it happen more so than ever before making the world one family.

Whoever would have thought if we could do all these in a click of a button or a talking in their language with a Micromax tab.

Senthilkumar

The first Mobile journey with Moto E

digital, Events, Mobile Advertising, New launches, Online e-Commerce, Product Review, social media, Stories/storification, Videos, ,

moto e

I have always wondered about the naming – smart phone. Some one was smart enough to coin that word and what has the world come to after that. In the process it also meant the pricing for smart phone has also made it more elitist until ofcourse the android phones became the buzz word.

I remember the style quotient with the Motorola RAZR v3i the flip phone. a proud owner of that phone especially when the stars in the movies actually flaunted it. For the matter of fact my first phone was a Motorola, the one with a monochrome, yellow display and large digital display. So you can be sure about Motorola anytime and everytime.

Now they have upped the game with the new Moto E and what an imaginative smart phone they have brought to the table. Absolutely matching the best features and in their own word that wont cost you the bank.

Something like bringing the redefined luxury of a premium cars to the sedans on road! An ideal way to choose to start your mobile journey with Moto E. StartwithMotoE

For the first timer this phone is loaded with features which was already getting rave review with the earlier version and yet for the first timer you could be in for a lot of surprises. The latest of OS, Android Lollipop. Tastes better for sure! Just kidding you deserve the latest and therefore it comes with the latest OS the mobile world is running on.

4G – yes you heard it right, it comes with 4G and makes you view the latest of all videos at crazy speeds, why should you be let down by speed. How about this for #choosetostart literally at the latest 4G LTE speeds. Play games, stream videos, listen to music and browse the web all at speeds that you will be envied for.

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Multitasking is in your genes and then ofcourse why not your smart phone. Moto E comes with  powerful Qualcomm® Snapdragon™ processor with a 1.2GHz quad-core CPU and advanced graphics. Lets you switch back and forth with business and personal work at ease or play games and check mails at the same time. Now its time to be faster more than ever.

Taking pictures with your smartphone is now much faster with two cameras –  a 5-megapixel rear-facing camera and a second camera in front. A world of selfies await you so does shots that you want to cherish for posterity. The best of all the Quick capture makes it easy with just the wrist action to change from primary to secondary camera to take selfies at just a twist, yes all without touching the screen ever.

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This is what the team has to say!

Quick Capture has been one of the most popular features we have on Moto X. So we decided to bring it to Moto E, too. It’s just one more way we are able to bring our premium innovation into a smartphone that doesn’t break the bank.

– MICHELLE GATTUSO / Product Management  Director

Moto E just added a dash of color to your life with colorful interchangeable bands and grip shells. For once you don’t have to spend a fortune on a phone and then also on the panels. Be colorful with your

And whats the fun if you dont have a battery to support all that you read just now! Yes the Moto E comes with a 2390 mAh battery, keeping you live and kicking all day!

And just in case you wanted to have a taste of all that watch this video! (features in a nutshell)


I know all the ‘first’ times are really memorable one as much as your going smart phone for the first time with Moto E will be. A definitely a great way to #choosetostart. An unforgettable first smartphone experience awaits you.

Senthilkumar

MYFIT – an ode to Power Dressing by Van Heusen

Branding (personal), digital, Internet, Just about it, New launches, Online e-Commerce, Product Review, social media, Stories/storification, , ,

Everyone is unique; a fingerprint cannot be duplicated in another person. A DNA is unique. The one and only kind of things that makes us real.

That’s so important when you think about how you dress. Ideally clothes maketh a man! Shakespearean or otherwise it’s true to a great extent. Now when we want to dress up what do we do. Go shopping. There is a thrill attached to it. Ask the ever gentle ladies that would be the best thing to happen for them.  Shopping.  Period.

As for us men, we have a chance to be the best, we need to work a bit hard. One size doesn’t fit all and when was that you could have the best dressing in terms of body type, either you have a broad shoulder or an athletic figure, you don’t get a shirt to fit.

Just check for your stores or you could go to a Van Heusen store and pick your choicest stuff. You know that’s an investment into personal branding if you ask me picking up things at Van Heusen. Who wouldn’t want Power Dressing?

Imagine the same Power Dressing taken to a next level. Thats MYFIT for you from Van Heusen.

I was thrilled beyond limits when I got to know I am a part of the MYFIT campaign by Indiblogger. So the very next day I made a visit and check out my sizes with the help of the Store Assistant. I tried a near couple set of dress and made a note and then went on to purchase the perfect one from Trendin.com 

Stepping into MY FIT at Van Heusen Exclusive store, when they say Gauranteed to fit they mean it to the last word. If you have doubts you can see some of the pictures later in the blog.

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The Way for you to choose the MY FIT trousers… pick the one which makes you look best. You have a smug fit, custom fit, slim fit, ultra slim and healthy fit all designed to give you the right shape and fit for your body. I chose a Custom fit.

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Add the shirts to the list, choose from the different sizes, for your body type and shape, you could choose from Custom, Slim, Healthy, Plus, Athletic or Tall.

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I did try some to get the best combination of slim or custom shirt. I chose a slim 40 for my shirt which fit in well. After being fully convinced and being your own self trying out the sizes and looking at he mirror where a power packed you is reflected, I was done with step one of my adventure. In fact the best part is I could get the combination of a slim fit and a custom fit only with MY FIT!

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I should add the store assistant was very helpful in getting the right fit / set which will look best on me.   I also had a look at the catalogue of the fabrics available for both shirts and trousers, some of the designs Now to the online part of choosing the right fit. Now that I have my numbers handy including the height it was time to log in MYFIT on Trendin!

Logged into Trendin.com and checked into the MYFIT store!

MyFIT

You choose Shirts / Trouser and start customising to the effect.

Choosing the shirt was nice, since I had the numbers handy I chose the slim fit for the body type: Options in the bracket below.

1. Body Type: Slim Fit  ( Custom/Tall/Athletic/Plus/Healthy )
2. Size: 40 (You choose yours)
3. Fabric: Fabric 3 ( a choice based availability / price )
4. Sleeve: Full ( Half )
5. Sleeve length: Standard (+1 / -1 inch)
6.Collar: Half Cut away ( Mandarin )
7.Cuff: Double ( Chisel )

Now on to the Trousers,

1. Body Type: Custom ( Snug/Slim/Ultra Slim/Healthy )
2. Style: Pleated ( Flat front )
3. Size: 34 ( Choose yours )
4. Fabric: Formal ( You can choose from Cotton / Formals / Premium Formals )
5. Trouser Length: 31 ( add yours or if you don’t know leave it blank )

All done and paid up by the voucher and signed out now waiting for the real thing to arrive.

In all this, I was very pleasantly surprised at the way they have used customer intelligence and made it a fine art even while shopping online. The way it got me through the navigation was perfect. Kudos to the design team.

And then it arrived one day, very nicely packed must I say power packed.

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I could feel a sense of elation, the way its has been packed and delivered. It was time to get dressed and feel the power.

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There was a sense of exuberance and a sense of elation when you wear it and feel the power and also the right fit. With this I am sure they have taken the MY FIT to the level that they had envisaged. This I am sure will change the way Power Dressing is done from now onwards. Bringing you closest to the perfect fit that you have always wanted from Van Heusen.

I am not adding more screenshots here, please visit the site for yourself and I am sure you will amazed and end up buying for sure. Let me also add you can order the same at the store too with all the specification for the fabrics that you want. A way of touch and feel with respect to the clothing that you are looking for.

MYFIT is surely a comfort and a custom fit par excellence.

My sincere thanks to folks at Indiblogger, for this awesome activity and being a part of this Van Heusen power dressing campaign – MYFIT.

Senthilkumar R

Microsoft Launches Lumia 532 and Lumia 435 at affordable prices…

Advertising, digital, Events, Mobile Advertising, New launches, Product Review, ,

Lumia532_Marketing_4_DSIM1 (1)

Lumia435_Front_Green_DSIM

Bangalore, 20, February 2015 — Microsoft today launched its two most affordable Lumia devices till date, the Microsoft Lumia 532and Microsoft Lumia 435. With a great 5MP camera, premium layered design, Glance screen, front facing camera, 1GB Ram and more memory, Lumia 532 enables people to achieve their goals and accomplish more with the best of Microsoft’s experiences. The Lumia 435 is the first 400 series Lumia and the most affordable Lumia yet. Lumia 532 and Lumia 435 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features.

Offering the latest Windows Phone 8.1 operating system and Lumia Denim, the Lumia 435 opens up the Lumia Windows Phone experience to even more people. Lumia 435 is available at a best buy price of INR 5999/- and Lumia 532 will be available at a best buy price of INR 6499/- starting 19th February, 2015.

The Lumia 532 and Lumia 435 bring the latest Windows Phone experiences to newer price points, without compromising on innovation and overall experiences

  • Comes with the latest version of Windows Phone 8.1 and the Lumia Denim update, complete with one-swipe Action Centre, Word Flow and Live Folders
  • Capture photos quickly and easily with Lumia Camera right out of the box, and take, edit and share great selfies with the front-facing camera and Lumia Selfie app
  • Smoothly enjoy all of your favourite websites, leading apps and games thanks to the on-board 1GB of memory, 8GB of on-board storage and a dual core processor on the Lumia 435. For those who want more power, the Lumia 532 comes with a quad core processor
  • Stay up-to-date with the best features through regular updates to Windows

More on the Go with the new Lumia 532 and Lumia 435

  • Make memorable Skype video calls and seamlessly switch between voice and video with built-in Skype integration and the front facing camera
  • Access, edit and share Word, Excel and PowerPoint documents and OneNote notebooks wherever you are, with the pre-installed Office suite
  • Save and sync photos, videos and Office documents securely with up to 30GB of free OneDrive cloud storage
  • Connect with work and personal e-mail while on the go, with Microsoft Outlook built-in

The India offer for Lumia 532 and Lumia 435

  • All Lumia 532 and Lumia 435 owners on Airtel subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months.
  • Travellers can use the Windows Phone RedBus app on their Lumia 532 and Lumia 435 and get Rs. 1500/- worth of discounts on bus tickets over 6 single trips through the app (Rs. 250 off on every trip for 6 journeys – Valid for 6 months from the date of app activation)
  • Paytm, India’s largest mobile payments service will offer Rs. 750/- cashback of recharges through the Paytm app (Rs. 150 off every month for 5 months)
  • Consumers can now make your phonebook smarter with Truecaller, get 6 months of Truecaller Premium subscription worth Rs. 360/- free

Lumia 435 and Lumia 532 will begin rolling out in India in February. Both devices will be available in bright green, bright orange, white and black, and will be available in single and dual SIM variants.

Tech specs summary:

  Lumia 435 Lumia 532
Operating system Windows Phone 8.1 with Lumia Denim Windows Phone 8.1 with Lumia Denim
Display 4” WVGA 800×480 screen 4” WVGA 800×480 screen
Battery 1560 mAhbattery 1560 mAhbattery
Processor Dual Core Snapdragon 200 processor Quad Core Snapdragon 200 processor
Main camera 2 MP, Lumia Camera 5 MP, Lumia Camera, LED flash
Front facing camera VGA 0.3 MP VGA 0.3 MP
Memory 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM

About Microsoft

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

About Microsoft Devices

The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

Look at my valentine! I,Me Myself! #unconditionallove

digital, Mobile Advertising, Product Review, Videos, , , ,

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Being lost in love to yourself is the best part. And when you have a phone that can just let you be yourself, why do you need a Valentine? eh? Here goes the reasons why Asus Zenphone is the first and the last Valentine!

The High definition Display screen

Watch the images come alive on the screen with IPS technology rendering wide viewing angle to the display enhancing the video viewing experience.  And don’t forget you can navigate through multiple applications on this large touchscreen with ease. with a resolution of 1280 x 720 pixels it provides clearer images with brilliant contrast quality.

The power to be worry free is a great feeling!

Only when you have an Asus Zenphone do you think more of yourself than worry for so many things. You know when you are powered by Intel Atom Processor which is energy efficient and lets you do what you like talk or play without worrying for you battery

An third eye you would love!

A camera so great makes for your third eye, so you get pictures that others cant. Yeah when you have a 5 element optical high quality lens to click pictures and which has sensor with larger aperture allowing more light and delivering great and finer details to your picture. Click pictures like never before so those moments can be lived again.

As much as you would love yourself, you will end up clicking the most self loving selfies as you have a wonderful camera on the front. Click click click all the way everytime you enjoy being yourself.

Play like no one else..

You are a gaming freak and yes play like never before. With Intel inside and graphics supported you are in for a great time play and never a dull moment again. Your Valentine knows you better than ever.

Multitasking like you

There are so many things you want to accomplish and then ofcourse you get that done your way. Asus Zenfone is your companion helping you work getting it over multitask with the power of the Intel inside – browse the web, stream videos and play games all at a go..

The colour full panels 

Trust Asus to make it more colorful for all your occasions or your ward robe. The panels will make you flaunt your phone like a new one every occasion you go to. With s many colors to choose from this is going to give you the right match when you need.

There is enough and more reasons for you to choose Asus Zenfone as your valentine. I am sure this will be great match for those young at heart . S0 you meet your match with a Asus Zenfone. Check out the options that you have to get your most admired Valentine here: http://www.flipkart.com/asus.

Need more reason to see why Asus Zenfone will be your Valentine, watch this video…. making you feel good that you do have a valentine!

This is a part of Indiblogger #HappyHours…

Senthilkumar

You got a ping! – there’s a message on your mobile!

Advertising, digital, Internet, Management, Mobile Advertising, social media, Videos, , , , , , ,

Social Media Week

There was a time when we could go on with our work without any hindrance. There was a time you had to be at the desk to be on FaceBook well orkut some days ago.

1994_phonesI remember the first  mobile some time in early 2000, I had was the Motorola almost the size of the Cordless phone that we had, the closest resemblance is the second one in the pic, the yellow monochrome screen would flash the number of the person calling in digital font if you can understand what I mean.

The cost was also not that cheap some 16 rupees for incoming and outgoing at double the cost. As days passed by, our regional brand Aircel made the first move making the incoming free and everyone followed suit.

The internet story was happening alongside with dial-up and other ISDN and things like that and the early social was orkut and some hi5 and some myspace et al. There were some other Indian sites with forgettable names. So we would wait for the evening to check what is happening to the orkut scraps as they we called and wait for some testimonials sometimes.

The times went fast literally in case of internet adoption it had overtaken all the media, the tv, the land phone etc… The mobile phones especially the smart fancy & most advanced with internet connections were sought after and did cost a bomb; not to forget the Apple series iPhone making it a way of life.

But all this changed when the Indian smart phone manufacturers like Micromax and Karbonn started it with a price that could be afforded by the large set of population and that’s when the Facebook and twitter came inbuilt and well the life has not been same again for the Indian population.

I am also lucky to be a part of that population who had access to a decent feature phone and upgraded to a smart Blackberry out of corporate style and then ofcourse to the Android next. All those times I have been connected 24/7 to internet and FB and twitter.

There was this innate urge to check them out, literally every now and then when there is a beep saying there is a message somewhere on one of those apps. On a personal  level it has closed the time gap in being in touch. I know what my friends are upto, the twitter timelines and what to expect that day at the news night.

You will have the best of the updated news and the most important things being discussed. You will feel as if you would have lost a part of yourself if you don’t carry the phone with you. There were times when you missed the phone at home and then felt as if you have lost yourself and get back. Its become a part of you, whether you are working or even when you go for a walk. You need it along with you.

Especially the social going mobile is the biggest thing that happened in this  century and the fact is that the next generation would be introduced to the social on mobile and to think we were all a part of the web based Facebook generation. I personally am a big fan of the same. The acquisition of Instagram and later Whatsapp by Facebook is a pointer to mobile first thinking by everyone. (you can read my blog on the same clicking on the names)

That being connected and being engaged got a new paradigm shift with the advent of social on mobile. There is a new generation of millennial  who are hooked to the mobile phone and everything is happening out there.

I would be missing out if the video and the messengers are not mentioned apart from the usual social. The songs then the videos from YouTube or any other player has come to be a part of the content consumption so much so that we don’t know how much of video content we are viewing.

As I am keying I have been served ads on an app named “Hotstar” promising to give all the tv content across the mobile screens. The mobile has for once and all changed the way we are, and the way we think perhaps the way we live.

Just take a look at this report and the future is going to be mobile all the way. “India — the world’s second largest Facebook audience – will surpass 100 million mobile phone Facebook users for the first time this year and by 2017, will have more mobile Facebook users than the US,” eMarketer said.

The above is a part of the report that appeared on Jan 22nd 2015 in the Economic Times, well not so long ago.

As we speak we have seen how social is an integral part of politics today with the result of AAP making a big win. We know both the victors in 2014 and now did use social to a great extent and ofcourse with precision that was characteristic of both the winners.

The mobile will today make the internet accessible to the most rural part of the country. And thanks to Mark Zuckerberg, the Founder of Facebook he has initiated internet.org in India today to give free access to internet in some states.

I am sure we can go on and on on how mobile has impacted us so much. I leave you with one small incident, a young techie had taught his mom to use a feature phone especially on how to text. Mom sent a message promptly the next noon asking – did you have lunch?

So much for bringing the family together even with a text. Imagine a Skype call or the voice on Viber or IMO. I am a happy go lucky guy simply because I got to study these and live these as a part of my job! What more can one ask for.

On the professional side there has been a big change with the apps and tools which help you and make things at ease. So you have all those things at the touch of a button or say a swipe or a tap.

Definitely as a professional in digital and internet of things and personally I am sure the mobile is a way of life going forward and ask me, the bandwidth and internet story has only just begun with the mobile enabling it  and making it happen all the way!

“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore“

Senthilkumar R

Get Quikr NXT! Chat your way to a sale!

Advertising, digital, General, Internet, Mobile Advertising, New launches, Product Review, , , ,

brandcover

SO Quikr is getting quick at innovation. Ask me why, simple the reason why people are getting on with Whatsapp, well you got ! Its the way people are getting to chat, like fish to water.

I have been a user already and some of the best part of the listing have already been detailed in my old blog post.

And when they announced the Chat as a feature I am sure the company has its customers beat with it. Now to the Chat Messenger NXT across the app and the desktop, thats a big leap for a classifieds site to do that a chat as a part of their service at no cost.

quikr_1

So here the screenshot show the NXT at the right hand corner and you are ready to chat away sell or buy things as you chat.

So why is it that great?? you ask me. Let me explain.  Take a look at the screen shot below!

quikr_2

There are many reason but lets take the three which impressed me the most.

1. Real Time : I want to sell it now! Well get on with that on chat. You know you got a customer on line. That’s the easy way it works. You know the party is online and then talk with them once you have initiated the chat.  No need to call and then disturb both ways.

2. Instantly Share Images: Well we all know a picture is worth a thousand words – truly put send them as many angles you want them to see the product and convince themselves before they buy it out. I think this is one of the killer ideas to have in the chat. Any doubt will be laid to rest and they can finalize the deal faster. And yeah it is done with a click as easy it can get.

3. Make your contact details private: Privacy Privacy and privacy! Oh forget that, unless you are a dealer, getting our number online is pretty tough. Open to tele-marketing calls and what not, and you might get calls long after the product is sold and many more instances where you just think why did I have to give my number to everyone even if they wont buy the product at the end of half an hour call!

Now that’s not gonna happen again. You decide to take a call only when you want to finalise for sure. Your number remains yours isn’t that a great way to sell or shop?

Apart from that you can archive the chats and also block unwanted chats too. Now who said you need to shout all the way to sell your products online. Chat your way to selling  or buying something you want to sell / buy.

Welcome to Quikr NXT chat.

Senthilkumar

This is a part of #indiblogger #happyhours

The Mouse Charmers – Digital Pioneers of India by Anuradha Goyal #Bookreview

Book Reviews, Books Reading / Read, digital, Internet, Motivation, Online e-Commerce, Stories/storification, , ,

the mouse charmers

A nice classic if I can call it for the start-up community and the entrepreneur in you. I know the author as the quintessential blogger and this is a nice compilation of the stories that have impacted our life.  With the impact of internet and the mobile only going to go higher in our lives we need to know these companies from the inside out. And this book achieves that.

The story and the narration of the companies and the business model and the technology being laid thread bare makes you appreciate the nuances with ease and may be kindle the entrepreneur in you.

After reading this I felt we need more stories like this should be introduced to the young people so they can take the risks and look at the entrepreneurial journey at an young age.

The author has taken the 3 Cs – Commerce, Content and Connectors as the theme and woven a nice story around the customer and the company in question. This will surely be an eyeopener for the readers in a way they are introduced to these companies.

She has got it with the three Cs. Obviously we have more players and I am sure the constraint in the space would be the reason for not getting others in here. Nevertheless it has achieved the purpose.

I would recommend this to any one who is thinking about entrepreneurship especially in the technology domain. Though the times and technologies have changed, the inherent spirit of the entrepreneur and the way he goes about will remain the same.

I am sure you would be able to find your calling or niche and also sometimes make judgement about your business plan when you read this book. You would easily find the answers at ease.

I don’t want to write in with each companies specified here but I am sure these will serve as lessons on both sides, success becuase they have and for us how not to do it.

One thing I must mention is that Indiblogger is also a part of this stories under the connectors. Thanks Indiblogger for sending in this book!

A nice read and highly recommended one at that – startups and those starting up, the time you invest here in this book will be doubly rewarded.

Senthilkumar

This is a part of Indiblogger Book Reviews