CEOs are of different varieties and what better way to recognise them than with a apt title of the India’s Most Loved CEO! There is a sense of excitement and a sense of pride when you see him across the table. A role model refined in a way that you always try to emulate him. All that and more happens. But now it’s time to express those emotions and unleash your love/respect for the CEO in a way make it memorable for both of you. There’s a hunt now for India’s Most Loved CEO. And you just need to nominate your most loved CEO and with real reasons ofcourse why you consider him or why your organisation considers him as the Most Loved one!
But hey wait am clueless as much as you are who this is going to be. Again who is the one, who gets to be the Most loved CEO. Answers to these questions will be there at http://www.indiasmostlovedceo.com/
So it’s time to log in http://www.indiasmostlovedceo.com/ and guess who is India’s most loved CEO. Lot of prizes await you, you could end up with a Moto G or Flipkart vouchers. Just not only that you could be featured on the website – your moment of fame beckons you.
That man in shining armour at the most important time in your life! That could be the best description of the most loved CEO. Now time to spread the word and participate in the process as they unveil them in a few days to go. You could share a bit on your CEO so the world joins in celebrating him.
On the other side am anxious, as much as you are to know how he is going to be selected and will that be a poll or nominations and more. It’s time to watch out and wait for the curtain to go up in 4 days and find out who is India’s Most Loved CEO.
Now what are you waiting go check out and see who is the one and only #IndiasmostlovedCEO…
As for nominations it’s not just the CEO that every company has, he is the CEO in real sense! Time now to go guess who that is!!!
The word CEO evokes a myriad of emotions for me, and there is pretty good reasons for the same. And when there’s a contest for IndiasmostlovedCEO, it makes for some real action both online and offline, to get the drift continue reading.
CEO make or break things for an organisation, he is more than a leader, manager and sometimes a friend rolled into one. I know you must have felt that right. And personally there are many people who have had a role in making me understand who is a CEO and what is he made of? There were some who taught me, some who directed me and some compassionate ones, you get a mix of all. There are impacts and there are just small overtures in dealing with people.
But then we need to ask can we ever have a contest, and if there is one how do we decide who’s the most loved one at that!
Who could be the most loved CEO ever? Everyone has different answers and can those thoughts meet and could we have someone rock the place as the #IndiasMostLovedCEO. This brings to mind lot of names, suggestion in particular like that of NR Narayanamurthy or APJ Abdul Kalam.
I have had a CEO who blazed a racing track, no guesses though. There are times when you can talk to him and get an answer for some question you thought don’t have answers! It’s like he has answers for everything!
So would your CEO qualify for the best or the most loved one? Would you be nominating the person who made a difference in your life and how exactly are they going to be ranked or chosen. This is for real and I just can’t wait to see that unravel as we go in the days to come…
Sometime I do feel if there could be most loved CEO. That’s an irony if he is able to keep folks happy and the board members happy, but could that be possible, may be yes or no.
As we debate this, lets check this out and see for yourself how CEOs have shaped careers, personal lives and destiny of a lot of people. Go straight here http://www.indiasmostlovedceo.com/ Check out and join in the race, nominate your CEO, and chances are you will be walking away with goodies and more importantly you would be noticed by your most loved CEO.
These are fast times and when you have ancient and modern in one single sentence you have a challenge. Here in this book Ancient Chants for Modern Living the author Aatmanika Ram takes us through a thoroughly and easy to digest research of Sholkas of the Ancient times and how we can leverage the same in modern day.
Personally for me, it was a memory down the lane, esp of the shlokas the ‘sahanavavathu’ as we chanted them at the start of every class in school, to the ‘thrayambagam yajamahe’ whenever we had someone have health issues.
It is to the credit of the author that she has deftly wielded the subject with finesse and clearly marked them as topics that would have an immediate connect with the readers.
The shlokas are from the ancient texts to the C Rajagopalachari’s Kurai Ondrum illai, all that have an impact even just by listening and the experience is elevated by having them chanted with proper pronunciation and at the right times.
You also have the yoga postures that you could add to your way of life to maximise the impact of these chants. The suggestion on the audio or video makes for a practical aspect of the book, but I think as a suggestion those should have been added as a reference in the chapters for the readers so it’s easy to follow. You never know our modern habits of skipping things for want of time.
These experiences as I see it has to be tested by individuals by following it very diligently so that they have a real healing effect, since these are always about the faith and the result will be there for all to see.
The challenge of the book is in its ability to cover a wide range of issues and presenting it succinctly, since I am sure the vastness of the ancient text given to its interpretations and commentaries are so huge. A great attempt has actually crystallised into a nice readable form and presented in a manner that its easy to read and easy to implement.
The temple visits could also be generalised since the same form of the God and Godesses are present across the terrain of our country though I am sure those mentioned will have more of spiritual benefit too.
A very concise presentation in what is supposed to be a big set of texts and easy to digest form, the chants should work magic in whatever endeavour you are trying to master or get in.
All in all a nice effort to introduce the importance of chants and the purpose led definitions for the common man who otherwise would be just looking at it from a third man’s perspective as an alien Sanskrit shloka.
For starters this is a very inspiring book that has the magic of healing in truest sense.
Let me admit this, this post has been long overdue, and procrastination has had an undue effect on this and I thought what better topic than the voter as a consumer. This is the season of election where I am living and my neighbouring state of Kerala.
My professional assignments have taken me to see how the political parties see these voters as consumers and fool them into buying their promise and come up trumps.
So I went back to see how these have evolved in the last few years and how one last election has changed the landscape to a different plane of activity as far as election is concerned.
How do you actually define your consumer. Work backwards, that might be the philosophy.
A party looks at the voter as a consumer. And the best part is the market or the target that it is all about. The product here is a 5-year government that is being sold to a very heterogeneous set of population.
The parties used to profile the market and differentiate in their own way not until the matrix of social studies came into play.
The matrix of 4Ps in play in elections is quite evident from the way they start announcing the candidates. Price, Place, Packaging and Promotion.
First P : Price
The Price here refers to the amount the candidate is willing to pay for the Party quite easily becomes the preference which they think can make up for the rest of the next three Ps. Quite obviously, this took a different dimension in Tirumangalam in Tamilnadu where each voter was given a price say ranging between 1000 – 2000 rupees to cast his vote in favour of a party. This was significant because it was also a bye election. This later came to be known as Tirumangalam Formula and was widely used by the opposition and won elections handsomely.
So what’s a little few crores when you can earn as much and more when you get to power in the next five years.
Second P : Place
The next P is the Place, its actually a suggestion by the Electin commission that makes it a reserved category seat in some cases. But otherwise the candidate needs to be a local. The national Parties are very strict about this sometimes, they believe the son of the soil card can be played to the advantage. So clearly in Kerala when Sreeshant was announced a candidate the opposition which no real issues picked on him as an outsider.
The Place factor also can be historical, say the DMK Stalwart contests from his hometown a bit of psychology and emotional appeal as if the constituency is going to be changed to a capital anytime soon. Mind you need to fool all the people only for that few days when the electoral code is in force.
Third P : Packaging
Let’s move to Packaging, what’s a product without the real deal – packaging, the inherent psyche of the consumer is that however good the product may be it is enhanced to the next level with some packaging and we see how important it is when it comes to FMCGs, I would rank the votes under the same category except that its once in five years.
The Packaging these days have now come to be done by professionals who can crunch data for you and give you a presentation that will floor you down and make it look like a book titled how to win elections by engineering a social divide across caste, community and religion. Again the closest the parties come to is the packaging of the castes, communal and religious overtones in subtle and sublime way that people think its ok for us to be hoodwinked and a sense of righteousness fills them when they are told that they belong to a clan of warriors or fighters or sometimes they will be known for their hard-line stance on caste or community lines.
Fourth P : Promotion
Now let’s talk about promotion. Those were days when you can actually do paid advertising but then today Election Commission thinks it’s got the rights to enforce at least some of the important statues and try to get an un influenced by media election. Of course you can discount the party owned and other media outlets, especially with reference to Tamil Nadu where I belong, I still wonder how Election Commission will be able to ideally have them accounted as a cost.
The last Parliament election made Social Media the darling of every party and the way Narendra Modi used it apart from his whirlwind tours made it an important instrument in his victory.
So we have digital making a great impact and there are different patterns appearing even Meme’s making it to the forefront. Whatsapp, Facebook, twitter are all used extensively to create touch points for communication. Ofcourse there are apps too which are making it happens. The digital with its targeting is making it a wonderful instrument. Even SMSes are being used across.
Fifth P : No guesses Its Prashanth Kishore
Now the post 2014 has given birth to a new P. It’s called Prashanth Kishore and that P has been able to make waves after Mission 2014 Its been easy till now with the Bihar elections in his bag The 5th P in election marketing is on a roll. Time will decide how it will fare in the near future.
The winner needs to get these 4Ps together in appropriate measure according to the place he is working on the ground. Not to forget the 5th P.
Urban has a social media edge meanwhile rural has the other side of offline marketing which also includes bribing with liquor, biriyani and money.
Now you might be asking me what will the consumer here aka the voter get. He gets to be laughed at for another 5 years. 😛
Now in case you are any of the state are in election mode and reading hope you did your sacred duty of voting!
PS: Incase you are asking me about the Picture its about an election but yeah nothing to do with the article, as much as citizens plight for the next five years
‘So Dad what was here before you built this house?’ Asked the Kid, an innocent question
‘It was a parched land son.’ the father answered.
‘From a land to this beautiful house, how did you build it?’ the kid again asked.
‘That is a joy of building my son especially the home for your beloved ones!’ the father replied.
Like in the anecdote above, a home is a dream come true and there is a certain emotion attached to building homes. Not for the same reason that they call it home otherwise every building would remain a house.
There is an inherent dream that is passed by in families or Indian families to say. Owning a house is a dream that everyone has and it’s a basic trait, a country where millions live and look to make their own roof, the ones who accomplished this enviable task would be relishing the joy of building that dream, however small that may be its his Taj or Antila for sure.
Now looking back, there are times when we would have known who are behind those building that we raise to build those nest for ourselves. Apart from the masons and the workers we have pretty much the cement and the bricks. On the concrete it’s the iron bars that hold the dream in literal sense.
Quite often the director in a movie is the man who holds the script together and extracts the performance but he remains in the background obvious to the star attraction the lead gets. Something like that is the role of the iron bar and there have been brands and brands but TATA the name which speaks trust and confidence has been in the business since long and has been the strength of some of the iconic structures that have been built in India.
On a personal level, the tryst with TATA happened when I was a part of Narain Karthikeyan’s F1 team in India in 2005. It was TATA which catapulted him to the F1 world with its sponsorship for the year. The year that followed and that preceded has taught me the value of trustworthiness, integrity and responsibility.
Each iron rod come with all these for TATA knows that you are not building a house, it’s a dream that is being built. And there in all these they know the joy of building.
TATA Tiscon is the result of some of the best technology being put to use. The technology extends to manufacturing Super Ductile (SD) rebars that are specially designed for construction in seismic prone zones. TATA TISCON 500 grade is the one in case you are building heavy-duty structures. They provide superior strength even while reducing the quantum of steel required.
You have the Fe 500 D grade of steel, which ensures minimum sulphur and phosphorous content leading to fewer harmful impurities in the steel. TATA TISCON corrosion resistance steel (CRS) is made to a unique chemistry – which helps in resisting corrosion and is the used best in coastal areas, or where groundwater is brackish and areas where toxic gas emissions seriously impact the environment. As much as the challenges are given there is a solution that TATA Tiscon delivers.
We all know the joy of building and seeing the house completed is an emotion probably unparalleled… I can relate to it with house that was being built when I was young, I had the privilege of playing in the sand and spraying water to every little wall that was raised, the concrete and the final whitewash though it was in stages and to the place that we call home.
Today, we have a choice to make it with something that is known for its trust worthiness and make it an integral part of the building or rather the building blocks for the home.
An yeah the house has been built on a vacant space of land and home is imagination taken shape to include everyone and that’s all the more better when wireframed by ofcourse TATA Tiscon.
Entrepreneurship & Venture Capital (EVC), a global venture capital firm has announced to invest a fund of $50 million in India. The organisation aims to build and support technology ventures in sectors such as the Internet of things (IoT), mobile space, ad-tech, e-commerce, gaming, wearables and education.
The venture capital fund also operates EVC Accelerators in the United States and India where it provides capital and mentorship to help entrepreneurs turn ideas into unicorns.
EVC is likely to invest between $100,000 to $5,000,000 from its fund EVC II in exchange for equity in growth-stage companies that fit its investment criteria.
Anjili Jain, Managing Partner, EVC said,
Today, India has emerged as one of the most assuring entrepreneurial landscapes. We have launched the fund looking at the opportunities that Indian ecosystem has to offer. We also aim to bridge the existing gap in the ecosystem by supporting new businesses that can put India on the global entrepreneurial map.
The VC firm says that it sees IoT, ad-tech, e-commerce, gaming and education are the main sectors where the business growth lie.
According to a report by IDC, the global IoT market is expected to grow to $1.7 trillion by 2020. Devices, connectivity, and IT services are expected to account for two-thirds of the IoT market by 2020. Google has also shown keen interest in this space. In 2014, the search engine acquired smart thermostat maker Nest Labs for $3.2 billion.
Gaming is another potential industry which is waiting to take a giant leap. According to a report, the gaming industry earned a total of $10.5 billion in revenue in 2009. In 2014, that figure quadrupled– the gaming industry had raked in over $46 billion.
The VC firm says that e-commerce is one of the sectors which holds the largest business potential; and it’s impossible to avoid this sector. Besides, various studies have also predicted the potential growth in the e-commerce sector. Recently, as per industry body Assocham, the e-commerce industry in the country is likely to be worth $38 billion by 2016, a 67 per cent jump over the USD 23 billion revenues for 2015.
During February this year, EVC supported Telecom Centres of Excellence (TCOE) with $ 4 million for its Innovation in Mobile App Development Ecosystem (I-MADE) program.
Innovation in Mobile App Development Ecosystem (I-MADE) framework is a 5 year program in which one hundred (100) institutes will be selected to be a part in Phase I of the program. Phase II will include up to 3000 institutions. The goal of the program is to help Indian entrepreneurs build 1 million mobile app start-ups which can eventually become Indian unicorns.
This post is cross posted from YourStory.com / with lead from EVC.
The best seller she wrote by Ravi Subramanian makes you sit through till you have turned the last pages. Gripping drama spiced with love interest, sex, vaulting professional ambition and betrayal in equal measure.
The settings are simply awesome and the earnestness and ambitiousness of the young generation and how they take the means to the end and sometimes the way they take the road never travelled to make it happen are all highlights of this novel. I did find it a bit philosophical in a way that your family is bound to be the last place you can be yourself and there is nothing like your family to go back to.
Aditya’s character is a wonderfully woven one with a sub text how fame and money can make you lose your composure and how a bit of waywardness is going to cost as much as everything in life, is a character who will remain in your memory long after you have turned the last page.
A friend’s characterisation in Sanjay and the machinations are a revealing aspect of human emotion of jealousy and envy that pervades today under the guise of friendship, and other relationship.
The pace set by the author is brilliant and the way things happen and connecting the dots is something only Ravi Subramanian can pull it off. The techie in him and the Apple cloud is a delight to read. I remember a line where they said things were different when apple and blackberry were real fruits, you know what I mean.
The ‘I want in now’ generation and its remorse less way to famedom and ethereal affinity to money is characterized in an engrossing way.
A fast paced read and will make you realise the futility at times on what we are doing 24/7 in the name of work and everything else we call it work. Knowing it is going to be a Bollywood reproduction its got ample dose of explicit scenes for the reader. It was a little extra if you ask me.
All in all a great read for a novel in this genre, keeps your attention solid till it gets out. Probably doesn’t have those Ravi Subramanian’s signature of the Financial world stuff, nevertheless he holds your attention.
I took 2 sessions to finish this book. I loved the way the author chose to thank Bloggers and some of his little circle of creative people through this novel.
The marketing aspect of a publication is a lesson that every author would need and if you read this book then possible that you would end up with some insights on what goes behind the marketing of the book and definitely you would understand that writing is not the toughest part.
A page turner by any other name will be called the Best Seller She Wrote.
There was a question on what are the basic necessities for human being to lead a life on earth, normally the answer used to be clothing, shelter and food, these days it is actually mobile phone then clothing, shelter and food. The journey of the phone has also come a long way and the present set of users are directly graduating to use the best of the features. A smart phone is one of the best inventions ever since the telephone was invented if you ask me.
There is a reason that the phone with multiple features in your hands is called a smart phone. It’s just that the smartness is on us to take advantage of the phone and every day we come across some of the best apps that we believe can change the way we look at the phone perhaps the way, even life itself.
Then there is an appworld out there where every app maker is churning the best and sometimes try to push you to get to use it. But rarely do we get solutions as a part of the app. On such app is the 360 Security Lite app.
There are two important things for your phone to be a smart phone, a nice memory management and then the most important power management.
360 Security Lite app makes that possible getting you the fast memory and an efficient batttery. That’s the first part of boosting the phone in literal terms. The junk files are nothing but junk and then you need it to be out of the system. Junk shud be where it belongs never in your system. Easy way to be clean was just a tap in the circle to clean it up.
And when you want to clean your phone off any unwanted files that keep your power and perfomance on wane, without your knowledge you have an important task that happens when you use the Clean tab. Scan it and make it clean.
And to talk of virus that enters stealthily and makes it worse for us to use the phone. this tab scans for malware and virus and those software that takes your privacy and trasfer them without your knowledge.
So now I have complete control of getting into slick power management mode with a tap in the app. I know what is wrong and how its tampering with the performance of the phone and its shows!
You also get to see which are the apps consuming memory and draining battery. The suggest cleaning gives a lot of information on what is making it slow.
There are a lot of features like Cleanup reminder and UNinstall reminder a very simple thing that will make a lot of difference. I should give it to the giy who came up with uninstall reminder. Kudos team. The ofcourse you have a Boost Charge and Real Time Protection and App Installation alert.
All in all really a lite app and I am sure this is a must have app that every Phone user read Smart Phone user should have. I would rather put it like this, your phone may be a smart phone but installing this app would make you smart.
Some other apps that make to my list of 4 must apps after 360 Degree Security Lite app are the ones given below:
1. Walnut app: I got to know of this app from my cousin once. I installed it and it went on an overdrive and know what, analysed all the messages in the inbox and gave a nice account statement. I had also made it mandatory on me that i would only use the card to do the transaction and mark the cash accordingly wherever i was going to use it or add it with a bill. It’s given a new way of looking at finances and expenses and where to cut the long rope that i have been giving to some heads of the expense statement.
This is must have app and I believe that this will be one of the most important apps that we should have to keep the checks and balances in life literally. You could rephrase that too keep your cash and balances in life.
2. WowApp: An all new messenger that not only gives you the easy to use calling features but also gets you to have a network of your own that you can monetise, please check them at https://wowapp.com/w/wsenthilkumar.rajappan and join in from my side.
3. True Caller: An app that lets you see who is calling and if the person actually is connected to you by someone who you know. That has actually made me take a call on whether I should really take a call. Try it for sure.
So it was nice reviewing the app and I believe this is a nice and neatly designed on and then there is 360 Box in case you are interested to see how the new market place ofr apps will look like.
There comes a time in your life when you would say yes without looking at any rational things like how far will it hold and will this help you in your career, etc. That moment was when I was offered to join Narain Karthikeyan as his Manager way back in 2004.
Those people who noticed the Formula 1 calendar were considered a bit elitist. This was a sport which is one of super human endurance to say the least. I remember the ode by a Hindu columnist when Narain started his first race at Melbourne Australia. You get to see the bit of the eyes thorough the visor, his head nodding through the corners as if he is enjoying a song on the car at speeds that you can only imagine but cant live in reality.
But this is not about the Narain that we know once he started racing in F1 circa 2005. But well it about those traits that made him scale that peak of being the first F1 driver ever from a billion Indians, truly #madeofgreat.
There is a saying that some are born great and some make themselves great, quite a rarity that these two go together. Born in a family of noble men / dewans if you know there are no titles these days, Narain comes from a family which has a legacy of textile mills, an education conglomerate and ofcourse a champion rally driver as dad. As if these were not enough Coimbatore was also the motorsports capital of the country.
The road to the legacy or history was not an easy one. There is a saying that an overnight success is a result of years of hardwork and dedication to the goal that one is attached to.
Coming back to my learnings, there were many aspects but I will restrict it to few awesome qualities that will hold us to greatness.
There is a story in Mahabharatha. The guru Dronacharya is among his pupils, he has set a target for his wards in archery. So he asks everyone to take an aim. One by one the students take aim and when Drona asks them what do they see, he gets different answers, like there is a tree, there is a branch, there is a parrot and it is green in colour and the like. It was the turn of Arjuna, when asked what did he see, he answered ‘Gruruji, the eyes of the parrot.’
That was knowing what you are upto, being precise and I have seen this focus on mission mode in Narain, the lifetime ambition burning bright, to be in Formula 1. I saw it clear and loud, whenever someone asked him what is he upto. Probably no one had an iota of belief that it would be possible at some time in the distant future. He knew he wanted to be there and as specific as to be in the Formula 1 where his role models Ayrton Senna and Micheal Schumacher raced. The best part he was happy to be racing alongside Micheal Schumacher that year when he made the debut. The icing was Schumi was in his rear view mirror when Narain made the best of the rain hit qualifying and well if you know Narain was always a master racer in the rain. No rain could stop Narain!
Quite often in life, its with the measure of what others say that we decide our lives, not with what we are or what we could be. I learnt this lesson straight from him. Well there is a a borderline difference about self confidence and over confidence though. It more about not letting others let influence you on your path of success. If you were to be led by others in the country then I am sure we would not have had the first F1 driver in India. You know what you are doing and that’s the most important part of your life. Be very clear on that and well you are confidence personified. The best part is that you cannot put on confidence, and that will show badly. So every time when people almost wrote off he would bounce back with a show of best results to be on podium in the racing series he was on. Never allow any one to affect your self confidence. It has to be intact and it has to be boosted with every step that gets you back.
And when you are confident I am sure the world will conspire to get it done and make it happen. It was the confidence in Narain that saw him go through all the years of hardwork from testing with Jaguar, Honda and Minardi and landing up at Midland F1. It was quite a long way literally if you know he tested for Jaguar in 2001 its so long ago in F1 terms.
Excellence is never an accident and it holds true to the way Narain made it happen. You know you need to be the best in the trade you are at. If you yearned to be a racer you got be racing at the pinnacle of motorsport F1. Nothing less would do. And its an art of fine tuning oneself to reach the goal. Its nearly impossible for Bolt to do what he does on the Olympic arena coming out of bed. It was all hard work and sheer tenacity that holds you there. So too was Narain’s path loaded with hard work and keeping him fit and not losing sight of what he wants to do and where he wants to go. One of those things that surely will #makeyougreat.
As you might be aware this sport of F1 is exacting one when it comes to physical fitness. And I have seen him in action when he had his own national racing teams his affinity to physical fitness was there for all to see. You need to be at the gym / workout everyday. You can skip a day or take time off. Your dream or vision needs to be like that. You know if there is a drop the average of your performance take a hit so much so that you need to work twice that effort to make it average your result.
Never let it go, I have never seen him miss his gym session and when people ask me why is he not stopping from racing some series or other, it helps you be in the thick or thin, except the format is different but you need to be fit in the rightest way if I may put it. Keep doing it till we achieve the result, making it worthwhile.
There is a saying that the moment you think you are humble it gone for a six, well the last part going for six is my contribution, its gone thats it. Be humble at all times I don’t have to narrate any incident because he is one, whatever the achievement, it was like that equilibrium of that lotus leaves that waves cannot override.
I know I can write on many of the traits of Narain say charity and the like, but these have had me in good stead and helped me overcome my personal challenges quite often. That everlasting impact is what I have been able to pass it on to those who I have come in contact, so the life becomes better for the future.
Mahabharatha – the epic unparalled has be retold umpteen number of times and we have this coming up by authors who give it a perspective that’s new and sometimes create a story in a story. Here Aditya in his foreword very clearly says its an attempt to see a modern era description that was set in the Mahabharatha days. May be this war happened and it still is happening in a different way.
The Kurukshetra war was going nowhere, and the reason was both sides were doing well for themselves. The story opens on 10th day when Bhishma is laid to a bed of arrows by his favourite grandson Arjuna with Shikandi propping up as a shield in front.
This narrative is by three characters, Yudhishtra, Radheya – Karna as we know and Abhimanyu, son of Arjuna. Aditya weaves a wonderful narration taking us through the minds of Yudhishtra, Radheya and Abhimanyu. A stark contrast in terms of their mental makeup and how they look at the war from their positions makes for an interesting read.
A fast paced story of the three days at war that actually changes the course of the result makes for a nice gripping read. The authors authority on the subject comes through the descriptions of the war field the people and the special ways they have been celebrated.
The author shows a mirror in terms of the characters trying to assert themselves even in the face of immoral and ambitious search for glory. Sometimes as they say its not the means but the end. Goaded by that there is a lot of unethical war room strategies and execution that are there, like the way Abhimanyu is killed by everyone you can think of on the Kaurava side.
The best is how the mental make up of all the three characters show up in times of crisis and how they react to the same situation and well everyone had an agenda of their own as much as we do it today.
A nice read and well presented with first person account makes it easy to go with the flow. At times you are in the battle field, at the council hall meetings and walking alongside the characters. Loved the simple and effective prose which actually makes you feel like you are being with the characters.
A classic retelling without losing the charm of the characters, riding with their ambitions, anxieties, fear and sometimes with a hope for the war to be over. Things could have gone either way and this 13th day sets the course for the next 5 days when the war is completed. If you are fond of mythology and its retelling, you will need to read this book.
Buy the book here on Flipkart http://www.flipkart.com/thirteenth-day-story-kurukshetra-war-english/p/itme7cenauf5zxg3?pid=9788129134752