Tag Archives: Vodafone

Celebrating the Super Connected City #celebratingsuper


The spirit of entrepreneurship runs through every chaiwala, every kulche wala bhaiyya not to forget the golgappa wala bhaiyya. These are times when entrepreneurs are changing the landscape of the economy in more ways than one. The best part is that it is encompassing every sphere of life right from childhood to youth to the rest.

And it’s no surprise that Delhi or the NCR region is home to some of the best of the entrepreneurship fairy tales that we see today. What we see is what we seed. Quite often the strength of the network is what is the strength of the individual, that perhaps defines the spirit of New Delhi as it spawns new set of techies and expands frontiers of success stories across a variety of disciplines from food to classifieds to real tech to AR to VR.

With a heavy push on Digital India the roads are now more than crowded with many a startup competing to be there, to be heard and to win. The journey is a tough one because the ideas are easy but the execution is difficult and at times like these we have some real super help from the like of Vodafone.


You heard it right the #CelebratingSuper Vodafone actually helps the startups with initial packs that can go upto over 2 lac rupees that a huge huge amount of money if you ask me. This is not new, and some of the most celebrated successful startups like Zomato and Oyo rooms have tasted this before.

The entrepreneurs know how each of these measures will help them overcome initial difficulties and gain momentum especially in the first few days of starting up. You will be ridiculed because we still don’t know how it is going to be and people can easily say things when it doesn’t happen.

But its the story of persistence, like once I read about the founders of LinkedIn wherein they said our over night success had to wait over 14 years when Microsoft took over LinkedIn.

So this attitude of persistence is a strength of the entrepreneurs we see today. There is so much of similarities when we think of these things with respect to the City of New Delhi. The city has a never say die attitude and is giving itself a shot in the arm whenever a crises hits and that when you see the resilience at display.

The Vodafone network  has these quality that you can easily relate with in terms of what it is supposed to deliver. To make it interesting the city today boasts of 120 hotspots across Delhi & NCR such as DLF Mall of India, Fortis Hospital, Delhi Haat, Khan Market, Airport, etc

And when you thought the air is unbreathable Vodafone decided to create the first Air-Purifying bus shelter in the city so that people could breathe non-polluted air while waiting for a bus. Innovating to get the best for the people of Delhi.

It is in such small details that God aka Network resides today. So Vodafone apart from making us talk is making it easy for us to breathe and more over look to making it cleaner. That’s the secret to making Vodafone the choice of 1.2 crore customers in Delhi and NCR and Vodafone receives 1 customer appreciation every 30 seconds.

Times are a changing so too is the Network!

The best thing about IPL Season 2

Well if you were fanatic cricket follower you would have told me it was the rise of Deccan Chargers and then ofcourse senior players showing their mettle, but then I have to be looking at the other side of the story.

For me the best thing about IPL Season 2 are the commercial breaks, especially Zoo zoos campaign from Vodafone. It is perhaps one of the most riveting and entertaining characters produced for advertising in history. Kudos to the team at O&M India, it has had a huge fan following. Top it all, when you thought it was animated you get to see that they are just human beings in those funny white robes and accentuated emotions drawn on their faces.

I would say the ads are innocence personified with its presentation so much so that you start laughing and get so close and up with the situation.

All the ideas seemed to be out of the box and then it was conveyed so beautifully that they cannot just be wished away. Not surprising that they are the most watched ads on You Tube today.

The creatures are the best part, little cute creatures which make it happen. Be it the photocopier stuff, or the traffic, the stock alerts they make it so engaging. Ofcourse you cannot forget the Prayer below the twig would you…

Now I watch IPL only to see these little creatures flash on the screen, ask Modi yeah Lalit Modi he will tell you that IPL 2 is a close call between teams, not during the advertising breaks, Vodafone is far ahead of Airtel, though not to belittle the Airtel Madhavan – Vidya Balan pair, but somehow and deservedly Zoo zoos seemed to have captured the imagination of all those watching IPL2. Its Vodafone that won IPL 2 hands down, that’s my take.

Catchup, and the ads will be posted here soon.

R Senthilkumar